In a move towards modernization and growth, Hardingham’s, a name synonymous with plumbing in the Buloke area for decades, has officially rebranded itself as Midwest Plumbing and Appliances Pty Ltd.

Owners Adam and Alex Schulz, Sam Penfold and Chloe Douglas believe this transition marks a significant chapter for the company, promising a fresh approach while holding on to its core values. 

Hardingham’s was established in the 1950s and carved a niche for itself with quality service, dependability and a commitment to the local community, all solid fundamental values that Midwest will continue to uphold. 

Traditional Values
The owners felt a new identity and a fresh outlook is necessary moving forward, aiming to carry forward those traditional values while embracing new opportunities, with the staff and services remaining. 

“We will continue to offer our large array of plumbing services including roofing, split systems, evaporative cooling, sewer/stormwater jetting, CCTV pipe locator, wood and gas heater sales and installation, general plumbing and maintenance and remain agents for BOC and Elgas,” they explained.

Wide Range
“The BiRite Electrical side of the business will still operate out of the Woods Street premises where we will continue to stock a wide range of electrical white goods, cooking, cleaning, heating and cooling merchandise. If we don’t have what you are looking for, we can generally order it in for you.” 

The rebranding from Hardingham’s to Midwest signals a shift in perspective and identity and will be phased in over the next few weeks. 

Directors/Owners: Adam Schulz, Alex Schulz, Sam Penfold, Chloe Douglas.

Plumbers: Adam Schulz, Sam Penfold, Ty Buteux, Steven Atkins, Cian Polzin, Kynan Torney.

Office/Administration: Megan Jardine, Mitzi Black, Alex Schulz.